After some tough time for travel industry, particularly FY21, things are seen to be gradually improving.
International travel restrictions were adopted late in FY20 and extended throughout FY21, along with curbs on other everyday activities. Travel restrictions were now being relaxed globally leading to growing optimism for the industry.
Travel is finally poised to take off with some important routes now open or expected to reopen soon. The likely reopening of Australia outbound has already led to a surge in enquiries for most key locations.
Research shows there's huge pent-up demand for people wanting to come to Australia, though most potential foreign travellers fear they could be caught out by sudden border closures and locked in on our shores.
Though, Tourism Australia was pivoted over the past 18 months to push local destinations for domestic tourists, it was still working behind the scenes with its 15 offices and agencies around the world to keep people overseas inspired by the idea of visiting Australia.
Tourism Australia instead of running commercials or selling airline tickets was focused on inspiring people to dream and plan for their next Australian holiday.
The US has already started welcoming fully vaccinated international travellers from November 8, a move that has effectively relaunched two-way Trans-Atlantic travel.
Now fully vaccinated Australians are able to travel to Singapore without quarantining provided they test negative to Covid-19 within 48 hours of departure and again after arriving. From November 21, Australia’s borders will open the other way, meaning fully vaccinated travellers from Singapore will be able to fly into Canberra.
Australia’s Prime Minister Scott Morrison has also flagged travel bubble arrangements with Japan and South Korea as the country gradually reopens to the world. His hopes of opening up even more before the end of the year augurs well for the industry
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