Domino’s set on a more focused path for growth ahead
Domino’s has kicked off November by signing a new long term marketing deal with IVE Group
Domino’s Pizza Enterprises Limited (ASX: DMP)
Domino’s Pizza Enterprises Limited has started with a big strategic move as it signed a long-term marketing services agreement with IVE Group Limited (ASX: IGL) and also agreed to sell Impressu Print Group.
Impressu has long served Domino’s and also works with clients across retail, healthcare and government.
Impressu will help expand IVE’s reach in digital print, direct mail, logistics and marketing services and deepens its connection with one of the biggest brands in the quick service restaurant sector.
It will be acquired for about $13.5 million and is expected to contribute around $30 million in annual revenue and roughly $4.5 million EBITDA including cost synergies for IVE.
Domino’s said that this transaction is not expected to have a major impact on the Group’s FY26 earnings outlook.
Alongside the purchase IVE signed a 6+2 year supply agreement with Domino’s under which IVE will continue delivering all the services Impressu already provides and also expand into other core capability areas.
This contract is expected to contribute more than $80 million revenue for IVE over the initial term.
IVE also acquired Budget Mail Services (BMS) which is a small Sydney-based communications firm that supports clients in the registry, charity, publishing and education markets.
BMS brings about $5 million revenue and once integrated is expected to deliver around $1 million EBITDA and $0.5 million NPATA with the purchase price of $1 million.
IVE can now position itself as a larger and more complete marketing services partner and strengthening its role in connecting major brands with customers across Australia.
Impressu deal is expected to complete shortly subject to standard conditions while Budget Mail Services acquisition has already been completed.
Domino’s mentioned that print ads are still an important way to reach customers but the idea is to make the company simpler and keep the focus mainly on the core business.
(Source: Company Announcements)
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