Just before the spread of Covid-19, Australia was ranked first, globally for visitor spend per trip. Tourism underpinned its importance by being one of the five super growth industries driving the future prosperity of the country.
But for the past two years, the industry has been impacted by twin blows of, first the bush fires that swept across the Australian continent which cost the sector $4.5 billion according to the Australian Tourism Export Council and then the pandemic.
Without a doubt, Covid-19 has been the most significant crisis in the history of global travel.
The government is continuing to prioritise the safety of those already in Australia responded by shutting its borders to international travel and preventing Australians from coming and going unless they applied for an exemption.
Domestic travel held out hope for Australia’s sector with the encouragement of the federal government. Australian tour operators are hoping to enjoy the effects of domestic travelers while using the time to get ready for international visitors when the Australian borders eventually open.
The government is already in discussion about the measures it could address right now to get the border open sooner. And some Liberal MPs have been pushing for a faster vaccine rollout to ensure freedom of travel.
According to Moderna, the US-based biotechnology company, Australia has reached a supply agreement for 25 million doses of Moderna COVID-19 vaccines.
The pandemic is definitely making people think inward and look inward. Maybe, it could be a good time to promote and support Aboriginal businesses, particularly those in regional areas that were perhaps not traditionally known for tourism
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