JB Hi-Fi Limited is a retailer of home entertainment and technology products, based in Australia, with operations spread across three segments: JB Hi-Fi Australia (JB Aust), JB Hi-Fi New Zealand (JB NZ), and The Good Guys (TGG). The company caters to a young, tech-savvy demographic through its JB Hi-Fi segment, which offers a wide range of consumer electronics such as televisions, audio equipment, computers, and cameras. Its Good Guys segment targets home-making families and generation X demographics, and sells home appliances and consumer electronics including whitegoods, cooking products, heating and cooling products, small appliances, and kitchen accessories. Additionally, the company offers telecommunications products and services, as well as software such as music, movies, and games. JB Hi-Fi operates over 300 stores in Australia and New Zealand, and provides services to the commercial, insurance, and education sectors, along with information technology services.